Refined, yet organic, logo design and brand development for herbal teas and self-care.

Founder and CEO, Shaina Stanley, approached Finch Brands with a need to create a refined yet organic look and feel for her tea and self-care startup HerThyme. Shaina's explorations in alternative herbal medicine led her down the path to create her own products that serve others in need of wellness and relaxation. The Finch team paired elegantly simple iconography with organically inspired typography to achieve the level of sophistication and warmth Shaina envisioned for her brand. A logo system was developed to adapt the mark to various packaging applications and the color palette balances cool tones with pops of fun color. In 2021, Finch Brands was awarded a Silver Addy by the American Advertising Federation for their work on HerThyme's Brand Identity Campaign.

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