Horse Peach & Fennel

Brand identity for HEDERA's own record label and publishing group.

Equal parts whimsical and irreverent, HEDERA's publishing company takes inspiration from the likes of vintage Nonesuch Records branding and Creem Magazine illustration. The logo melds the three founder's namesakes into an organic monogram contained within a clean stamp-like box. The full-spectrum gradient palette ties into the group's desire to bring a spot of vibrant energy into an often bland musical landscape. To balance the refined nature of the logo, Fuzzy the Peach was created as an ambassador for record lovers to explore new releases and welcome listeners to the label's catalog.

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